al collar
the alchemist
juice first
cider aficionado
Al Collar is the flavour-obsessed mastermind behind every drop of Pulpt cider. While many brands happily cut corners, Al’s the sort of bloke who refuses to let anything but freshly pressed British apples anywhere near the tank. No shortcuts. No concentrate. No messing about.
Whether he’s testing new blends, experimenting with fermentation, or championing the power of real juice, Al brings an unapologetically handcrafted approach to everything Pulpt makes.
QUALITIES
With an ethos that blends established cider knowledge and a restless drive to push boundaries, Al’s mission is simple: craft ciders that taste like the fruit they came from — vibrant, honest, and bursting with character.
He spends his days experimenting, refining, and occasionally muttering to himself about tannins and aromatics, all in the name of creating proper cider that stands apart from the mainstream.
Pulpt ciders taste the way they do because Al won’t let them be anything less than brilliant.
